Matt Weddle - Obadiah Parker - Hey Ya - Kinetic Typography

this video multimedia typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques.

the design is great and its organized in a many ways that will help the viewer to consecrate at the video with a style of movement shows the viewer and guide his eyes on the video and the video shows the sadness and love of the song that appears the feeling of the singer that give you hop to find the shine like in the bright light appearance in the video and the font text shows the way of movement and touch the feeling inside the viewer with the classic song.

The contrast of warm and cool

The contrast of hue

Simultaneous contrast

The contrast of complements

The contrast of extension also known as the Contrast of Proportion

The Contrast of saturation